Our Creators

How does Hey Kinfolk form partnerships?

We Scout → We Chat → We Vibe → We Buy

Hey Kinfolk partners with Black creators all over the US with a focus on finding the best creators for each category. We only work with brands that are betting on themselves to ensure the best shopping experience for our consumers and members.

We rigorously vet our partners on standards often beyond what's used by industry leaders, and sweat all the details including material procurement and craftsmanship. Before partnering, our team assesses each brand to grade their environmental impact and working conditions on the rigorous scorecard we've developed. Our partners must pass our audit with a score of 95 or above. If brands pass our audit score and there is an undeniable synergy, (the vibe is always important), we buy!

For partnership inquiries, email us at tapin@heykinfolk.co

Scroll through to see who's behind your favorite brands 👇🏾

PUR Home, Founder: Angela Richardson

PUR Home was created by Angela Richardson. Angela is the CEO of PUR Home and is the formulator and product developer. She is passionate about natural products and began her journey into eco-friendly living 7 years ago when she made her first ever natural bar of soap.

Celsious, Founders: Corinna and Theresa Williams

Corrina and Theresa created a modern, eco-friendly laundromat that will revamp your laundry routine and more.

Born and raised in Germany in an eco-conscious household, Corinna and Theresa Williams, learned from a young age to do laundry in machines that dispensed water at temps around 30, 40, or 60 degrees. In America they discovered a whole new scenario – one that is vague, imprecise, uninviting and careless when it comes to laundry.

The Williams sisters saw an opportunity and decided to create CELSIOUS, the most energy efficient – and certainly the chicest – laundromat in New York.

Karibe, Founder: Vernon Williams

New Jersey-based Karibe, founded by Vernon Williams, sells durable cookware perfect for whipping up all your favorite recipes.

Golde, Founder: Trinity Mouzon

Golde was founded by Trinity Mouzon in 2016 with the vision of making self-care more inclusive, engaging, and fun. Their products are infused with single-origin turmeric, a potent super-herb recognized for its beautifying, healing, and mood-boosting properties. These products are daily essentials for inner and outer radiance, because beauty and balance start from within.

Rosen Skincare, Founder: Jamika Martin

Jamika created this line out of her own personal struggles. ROSEN is a natural skincare line that is aimed at millennials and Gen Z-ers who care about the brand and ingredients behind a product but also need it to work for our young skin. And by young skin, she mean things like acne, scarring, blackheads, etc.

SK+N/MUSE, Founder: Ezinne Iroanya

Ezinne Iroanya-Adeoye is the Founder of SKNMUSE, a body-care brand that empowers black women through luxurious body-butters, balms, and oils. Growing up in Nigeria, with a hair-salon-owner mother and a holistic healer grandmother, hand-made beauty remedies have always been part of Ezinne's life. After spending time at Lancôme and Dior, Ezinne launched SKNMUSE from her kitchen with the vision to build a luxury beauty house, especially for black women.

Papa Rozier, Founder: Rubens Amedee

Papa Rozier Farms, a Bushwick boutique specializing in all-natural beauty products, carries some of the best skin and hair moisturizers we’ve tried. But managing the gorgeously designed storefront, owned by brother-and-sister team Rubens Amedee and Fredeline “Freddie” Amedee-Benjamin, isn’t really the point of their work. It’s simply a vehicle toward a far more radical mission: to help build up Haiti.

Nolaskinsentials, Founder: Jane Ormon

I was a college kid struggling with acne, and couldn’t find any real solution to my get rid of my acne. Nolaskinsentials is a play on words all around. Nola is my sister’s first two middle names and one of the first places my husband and I visited when we first began dating. Skinsentials is derived from “essentials for skin”… things your skin needs. At first I began just creating products for myself and all my friends were like wow, Jane, your skin looks good — what are you using? And then everything started from there.