Hey Kinfolk was born out of the need to effectively build a community. After the murders of Ahmaud Arbery and George Floyd and the subsequent shooting of Jacob Blake we were fed up and exhausted. Their names which had now been ingrained in the minds of the Black community would soon be forgotten by the masses.
Everyone’s activism looks different; Hey Kinfolk is ours. 2020 has hit our community with two pandemics and it became alarmingly clear that no one was coming to save us. The phrases for us, by us and we all we got meant more to us now than ever. We thought of the best ways to show up for our community, and a co-op that puts Black-owned brands on while allowing us to share our profits is the answer.
We want buying Black to be the standard, not a seasonal trend. We’ll make it fun and accessible with shipping that's hella’ fast– you just have to show up!